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商品編號： 9-904-046 出版日期： 2003/12/11 作者姓名： Aguilar, Francis J. 商品類別： Other 商品規格： 4p 再版日期： 2005/09/16 地域： United States 產業： Chemicals;Apparel accessories;Business consulting services 個案年度： 2002 - 2002
商品敘述：
This case describes corporate management''s recent discovery of widespread unethical pricing transactions in one division and key managers'' different views on how to respond. Students are asked to evaluate management''s position and decide who should do what to resolve Rein Chemical Co.''s problem. The improper pricing problem, involving an undetermined large number of customers, is complicated by the lack of clarity as to who the injured parties were and by the harm that any course of action could have on innocent parties.
涵蓋領域：
Crisis management;Breakeven analysis;Decision making;Incubators;Executives;Managerial behavior;Business ethics;Codes of business ethics;Customer acquisition
相關資料：
Case Teaching Note, (5-306-071), 6p, by Francis J. Aguilar
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